In March 2022, Microsoft revealed several improvements for its app store on Windows 10 and 11. One of these enhancements is the Microsoft Store Ads project. After several months of waiting, Microsoft is finally ready to start testing ads on its marketplace.
Microsoft Store Ads will follow the same idea that Apple and Google use in their storefronts. When the user searches for something, the store displays contextual advertisements tailored to the specific customer. In addition to standard search results, Microsoft will display additional listings with the “Advertisement” badge, giving developers another way to promote their projects and customers to discover content they might like.
The company notes that only developers whose content is published in the Store can participate. Additionally, the program is currently in test mode, which means those wishing to join must provide Microsoft with their data using a dedicated form and wait for an invitation.
Microsoft has announced the launch of Microsoft Store Ads alongside Windows 11 build 25188. The latter contains several fixes and improvements, which you can check out in our coverage. In addition to launching an advertising platform, Microsoft recently fixed a strange bug preventing the Store from displaying more than 2,000 reviews.
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